Research methods Essay Example | Topics and Well Written Essays - 2000 words

Research methods - Essay Example However, the use of codes and standards not enough to stop unethical research, and the issues surrounding power and responsibility still exist. Procedural ethics need to be combined with personal integrity and virtue to ensure the safety of the participants while allowing the researchers to gather information efficiently (Schienke et al. 2010:4). Therefore, procedural ethics alone does not meet these needs. This can be seen by the fundamental flaws in the design of ethical codes, the failure of such codes to adequately protect the subject and the researcher during a study, and finally in the ways that personal values and beliefs can be combined with procedural methods to arrive at the most ethical solution for a given problem. The fact that ethical codes are often written by those who do not actually participate in research studies leads to many of the fundamental problems with procedural ethics. Codes may written in vague and unscientific language, and sometimes are impractical in a ctual research situations, as ethics in practice may differ from ethics in theory (Roberts and Indermaur 2007). A researcher cannot always stop to consult a code or committee of ethics, and should be able to rely on his or her own moral judgment (Henn, Weinstein, and Foard 2006:73). The focus for improving ethical behaviour among researchers should therefore be on building individual moral virtue and integrity as much as or more so than attempting to perfect standards for behaviour (Devettere 2009:363). Researchers must pay close attention to the wording of their surveys or the nature of an interview, for example, in order to ensure the subject is entirely aware of their choices about participation; the procedural guidelines cannot possibly cover all informed consent situations. Poor research practices are not excused for mistakes or omissions; those practices remain unethical behaviour. (Hoye and Severinsson 2007). None of this, however, should be taken to mean that procedural ethi cs does not have a place in medical or social research. Prior to the existence of ethical codes, researchers often took part in studies that today seem horrifying, and there were very few consequences (McNeil 2010). Study subjects were exposed to dangerous and sometimes deadly situations, and were not always fully informed as to the true nature of the experiment (Henn, Weinstein, and Foard 2006:71). While the data gathered from such studies has been useful in medical science, it is obvious that such unethical practices could not be allowed to continue. Modern procedural ethics began with the Nuremberg Code, written as a result of the Nazi doctors war crimes tribunal. The first internationally accepted standards of behaviour for medical researchers, the Nuremberg Code is a listing of 10 points that should be met in ethical research on human subjects. (Hazelgrove n.d.) Highlights include voluntary informed consent, protection of the subject from harm, and that the risk of the experime nt must be lower than the predicted gain from the study (Mitscherlich and Mielke 1949). Despite this paradigm shift in the acceptability of research, in the years following the adoption of the Nuremberg Code, unethical research continued to occur. This was due in part to the fact that the legal standing of the code was unclear and was never actually cited in the

Advertising Alcohol Essay Example for Free

Advertising Alcohol Essay Alcohol has appeared in UK as well as around the world for many years. It plays a significant rule in the life of human. As British Medical Association in 2009, people in UK is the most of alcohol users in Europe. However, like other addictive substances, abuse of alcohol will bring a lot of bad consequences for people. Timms (2013) claimed that alcohol is the cause of psychosis, dementia, and physical problem. There are some people who claimed that government is not authorized to control the advertising of alcohol stricter than other products, but some were in the other idea that government should do it because of the bad impact from alcohol advertising to those who watch it, especially young people. This essay is aim to clarify the opinion that alcohol will result negative effect for human heath as well as social life and its advertising need to be restricted by government. Firstly, except useful of alcohol to people life, alcohol is cause of many negative problems. It is a fact that alcohol was used in to many industries such as food, heath service, and research also. Alcohol may good for heath with a limit amount. With reference from NIH (2003), in a great number of male surveyed, those who drank more than three times a week will have fewer heath risk than others who just drank less than once a week. However, according to Kenny (2012), people should not drink alcohol too much everyday. For instance, the limit of alcohol, which accepted by government, is 150–200ml for men and 100-150ml for women. Base on each habitus, drinking more than that unit may lead to sign of headache, dizzy, sickness, loss of control, etc. To reference from Hall’s research last year, 25% of deaths increase in the last ten years was caused by alcohol. It showed that most of people cannot control their drinking, and this number is increasing day by day. Thus, it is important to limit alcohol use. Secondly, alcoholics are threatening to the social life. It may be noted that drinking alcohol is dangerous not only for people but also their family. A lot of social evil and family violence are come from drunken people. When drinking too much wine or beer, the phenomenon of losing control will appear. Then, the drinker may have negative activities to people around. For example, according to Aquarius, 30% of sexual harassments were affected by alcohol. Furthermore, unfortunately, almost alcoholic was the cause of increasing unemployment (Macpherson, 1988). Then it tends to the thievery when alcoholics do not have money to buy alcohol. From those reasons, it is clear to see that alcohol is truly a hazard to people. Turning to the other side, advertising of alcohol will also bring the bad effect to people. Alcohol advertisement, like other product’s advertisement, is aim to approach people and persuade them to buy as much as possible. Actually, most of alcohol advertising content was received great evaluation from people under 23 years old (Jernigan, 2010). On the other hand, although people know the negative of using alcohol, promotion by any way will make them tend to use it naturally. Wilby (2008) claimed that people are strong affected by advertising of alcohol because they are easily to receive information provided by this advertisement. Advertising of alcohol makes people, especially the youth, image that it is the daily product. Moreover, Jernigan (2010) believed that almost alcohol companies tried to insert the combination of unmeasured features relative to cultural, religious and regulatory context on their advertising. Thus, they try using it everyday like the case that they saw on advertising. In British Medical Association (2009), researchers said â€Å"alcohol advertising and promotion increases the likelihood that adolescents will start to use alcohol and to drink more if they are already using alcohol†. Therefore, if alcohol companies are all free to do advertising by their own way, it will be dangerous for customer insight. Finally, alcohol advertising needs to be limited to protect customer from the wrong perception about wine or beer. In fact, alcohol companies have right to do advertise like other product in market. The more alcohol that they sold, the more money of tax government can earn. Follow HMRC (2013), alcohol products brought a huge number of revenue to UK, which is ? 3,323m from April to July 2013. This number illustrated for the great tax revenue that government earned from alcohol companies. However, the damage to people heath and life are bigger than that. Government had to pay more for the accident and medical insurance that come from effect of drinking too much alcohol. Therefore, limitation to the advertising content of alcohol is really necessary. In practice, government represents for the right of people, so they need to intervene to alcohol advertising for protecting customer. Although government cannot absolutely ban all the advertising of alcohol, they need to control it. For example, Hall (2012) believed that alcohol marketing â€Å"require that ads not link alcohol with sex, social success, youth culture or juvenile behavior†. In conclusion, the essay focused on difference points of whether alcohol advertising should be restricted or not, and the role of government in this situation. Obviously, whether drinking alcohol is good or not depends largely on the awareness of people who use it. Nevertheless, advertising this product widely on media will cause many bad impacts. For that reason, the strict guidelines and regulation for alcohol advertising is really needed. The government should strictly control this kind of product as well as develop propagandize for people about using alcohol in the right way. Apart from that, government also can impose more heavy taxes upon alcohol goods. This can force customer to use less alcohol and increase national income at the same time. References AQUARIUS (n. d. ) Alcohol and Violence [WWW] Aquarius. Available from: http://www. aquarius. org. uk/alcoholandviolence [Accessed 02/09/2013]. BRITISH MEDICAL ASSOCIATION (2009) Under the influence: the damaging effect of alcohol marketing on young people [WWW] Available from: http://www.alcohollearningcentre. org. uk/_library/undertheinfluence_tcm41-1900621. pdf [Accessed 24/08/13]. HALL, E. (2012) Sobering up the U. K. proves difficult. Advertising Age, 83 (17), pp. 9. HMRC (2013) Tax and Duty Bulletins [WWW] HM Revenue Customs. Available from: https://www. uktradeinfo. com/Statistics/Pages/TaxAndDutybulletins. aspx [Accessed 01/09/2013]. JERNIGAN, D. (2010) The extent of global alcohol marketing and its impact on youth. Contemporary Drug Problems, 37 (1), pp. 57-89. MACPHERSON, N (1988) The Effect of Alcoholism on Earning Capacity [WWW] Economica. Available from: http://www. economica. ca/ew03_2p1. htm [Accessed 02/09/2013]. NIH (2003) Frequency of Light-to-Moderate Drinking Reduces Heart Disease Risk in Men [WWW] NIH. Available from: http://www. nih. gov/news/pr/jan2003/niaaa-08. htm [Accessed 31/08/2013]. Timms, P. (2013) Alcohol and depression [WWW] Royal College of Psychiatrists’ Public Education Editorial Board. Available from: http://www. rcpsych. ac. uk/mentalhealthinfoforall/problems/alcoholanddrugs/alcoholdepression. aspx [Accessed 31/08/2013]. WILBY, P. (2008) Under the influence. New Statesman, 137 (4887), pp. 17.

Self Management Bringing Out The Best In Me Philosophy Essay

Self Management Bringing Out The Best In Me Philosophy Essay I shall be willing to give my complete self for the choices I consciously make in order to optimize the value of my continuously evolving self-awareness and self-discovery. Management has become an illusion to many people for many years. We thought that given a position, we will be able to drive people to achieve results. We were made to believe that as you pay people, we may be able to squeeze their juices to contribute to our results. But come to think of it: even a child who came from a parent and who was nurtured by the parent through the formative years wont do everything the parent wants him to do. They will still go out of their way and do things the way they want their own way. How much less can we expect an employee to subscribe to our management only because he is paid to do so? Knowing self is the prerequisite to self management. It is about self knowledge which leads to self mastery. The Book of Tao Te Ching is sure in saying that He who knows others is CLEVER; He who knows himself HAS DISCERNMENT; He who overcomes others HAS FORCE; He who overcomes himself is STRONG. Knowing self requires discernment leading to being strong. Knowledge and mastery of the self sounds more challenging than knowledge and mastery of others. You dont have to be different. You just have to be yourself. But by being yourself, you express your uniqueness. You can only be the best of what you are. You can never be the best of what you are not. The power lies within. If you wish to conquer the world, you have to first conquer yourself. But what do we need to know about ourselves? We have a false belief that we know ourselves enough because it is the person we have known since our conception. But wait! Psychologically, there are many things we do not know about the person we see in the mirror. Here is how. Our ego is that part of our personality that is in contact with reality. Ego is the neutralizer of the moralistic superego and the pleasure-driven id. The superego and the id are both blind and not based on reality. There are times however that our ego is threatened. That is when defense mechanisms are accessed to protect the ego and to attempt a state of balance. Defense mechanisms operate in the unconscious. For example, an alcoholic will use denial and say I am just an occasional drinker, and he is convinced about it. He will use rationalization and say drinking is my only stress buster because I dont have friends, and he is convinced about it. He will use dissociation and say, my quarrel and separation with my wife has nothing to do with my drinking but with her nagging personality, and he is convinced about it. The alcoholics use of the three defense mechanisms is something that he is not aware of. He gets used to it to protect his ego from the very real possibility that he is actually suffering from alcoholism. The unconscious use of the defense mechanism is anchored on the fact that it is the ego (a connection to reality) that it is trying to protect. (ego-id-superego model) This is one psychological basis for our tendency to suppress from our consciousness many aspects of lives and characteristics about ourselves which in a way is a form of self-delusion. Even the JOHARI Window, formulated by John Luft and Harry Ingham (?), proposed that there is the blind quadrant, which is known to others but is not known to self. There is also the unknown (unconscious) quadrant, which is neither known to others nor to self. That is how much unknown remains for us to explore. These quadrants offer the potentials in the human person. (illustration of johari) The Gift of Self On the more practical level, it is most worthwhile to discover what we do best that we enjoy most. XXX calls it flow. I simply call it gift. Do we do it best because we enjoy it most? Or do we enjoy it most because we do it best? A chicken and egg situation. It doesnt matter which one leads to another. But certainly, we wont do best what we dont enjoy doing, neither would we enjoy doing something we dont do best. There must be a special reason why the Supreme Being gives a special gift to each of us. It is for us to discover it, nurture it to perfection, and find its value to how you can serve others. But how many people end life journey without such discovery? What a waste! Even what is initially perceived as weakness can actually be discovered as a gift. XXX is a person born with a condition called xxx. He has no arms and feet. But he found the gift. He would inspire people by how he was able to do what people with complete extremities can do like surfing, playing golf, and play musical instrument. He would have not done it any better if he was born with limbs. And there are many other stories available in the worldwide web for us to prove that what could be initially perceived as weakness can lead to the realization of strength. What you love and your talents provide for clues to your gift. As Wolfgang puts it: the person born with a talent they are meant to use will find the greatest happiness in using it. You want to know your gift? Look at the mirror and ask yourself. What makes you different? What makes you special? What makes you loved and loveable? What makes you a child of God? I am sure, you will find an attribute, a power, a great being within you. It awaits to be unleashed, NOW. What is the best business for me? Whenever I get consulted by people who are in search of a business venture, I ask them the question, what is it that you do best that you enjoy most? The rationale is simple: what you do best is worthwhile investing in, especially when it fills a particular need in the market. What you do best will bring a product or a service that is probably best or good enough as a starting point to generate profit. What you do best is much easier to nurture and craft to perfection. It is important that I ask the question about what they enjoy most. The rationale is also simple: work stops being work when you are enjoying it. It makes you focus on what matters most because what you do brings about some degree of self fulfillment just by simply doing it. When what you do is something you enjoy most, you become more resilient, especially in the field of entrepreneurship where only the toughest survive. My life is an example. I was given the gift of tongue. God must have a reason. And everything followed after. Now, what is your gift? What have you done to nurture that gift? Step 2: CHOOSE Self After you know or discover the gift, you have to choose to use it well. You may choose to nurture it. Choice is derived from the freewill which is innate to our human nature. Some people will respond to situation based on the force of circumstances and will claim that there is no other choice. In my trainings, I usually set a bet for the audience to give me an example of a life situation where the person has no choice. On doctor challenged me and cited that he never chose to be born. Good thing he is a doctor that I was able to ask him how many spermatozoa does a man release in a sexual act. He said tens of millions. It was my chance to remind him: Doc, when your father made love with your mother, there were tens of millions of sperm released by your father! Why did you rush to win the race? It made the hall full of doctors quiet. And I closed the debate by saying: Doc, while you were a sperm, you made a choice to be the fastest and the mightiest sperm of them all. Thats because you chose to fertilize the egg. I have yet to hear a situation in life where one has no choice! The challenge of throwing bread on those who throw stones is Jesus Christs lesson of CHOICE. Reactive people respond as if there is nothing between stimulus and response. Proactive people respond aware that there is something between the stimulus and response- that is CHOICE. Stephen Covey calls being proactive as being response-able. They have the response-ability, which is the ability to choose the response. A person who believes in choices and who empowers the self using that freedom to choose will not blame others for anything. They only have themselves to blame. In so doing, that person learns, grow, become a better person. Now that I have impressed upon you that choice is inherent to our human nature, the biggest choice you have to make is to CHOOSE your SELF. You may choose to be the best person you can be based on your personal knowledge of yourself. Having been blessed with the gift of teaching, you may choose to be a great teacher. A nurse may just provide relief of pain, but may choose to care by provide a holistic nurturing to her clients. Anyone can be great. It is just a matter of choice. Famous and notorious people alike are products of the choices they make. Step 3: GIVE Self What did you have when you were born? And what dies with you? Only your SELF. What you gained in your life journey like wealth, properties, power and prestige are temporal rewards for the actions you took and the choice you made. But what could be the greatest gift to humanity but self? I used to wonder why most heroes had to die before they get acknowledged, like saints who had to die before they get beatified. Because death is the ultimate offering of the self. Even Jesus had to die to achieve our salvation. But this book is not about being hero or saint. It is about being you and giving yourself. What you are is Gods gift to you. What others have become because of you is your gift to God. It is in giving yourself that you find greater meaning in the life you are blessed to live. What do we get in knowing-choosing-giving ourselves? The more we become knowledgeable about ourselves, the more we will be able to define our vision and purpose. And from such vision and life purpose, we will be able to better choose the person we want to be. In so doing, we are able to fulfil a mission and project our authentic presence in the environment we live in. Our existence is felt, our significance is appreciated and our worth enriched. We are then able to give ourselves more genuinely. It is in sharing ourselves that we become more. It is in giving ourselves that we are given more. It creates a self-actualizing existence that puts more value to our lives and our being. Self actualization is the highest level of need. It is what not everyone will be able to reach in a lifetime. It is anchored on a hierarchy that builds upon basic to more complex needs. It is the level that makes one conclude that life is indeed worth leaving. Interview 1: Cory Quirino It took years for Cory Quirino to spread the gospel of wellness among her fellow Filipinos. Now, thanks to her relentless advocacy, wellness is one of the most happening words in town as more and more manufacturers have been jumping onto the bandwagon, developing consumer products that promote a healthy and happy lifestyle. Alternative and preventive medicine and naturopathy have likewise been booming. One of Quirinos secrets to her accomplishments is the great sense of discipline that drives her dreams. Without it, passion has no direction, she says. Wellness itself has a lot to do with balancing ones life. A lot of self-discipline goes to the day-to-day management of physical, emotional and spiritual activities that maintain ones health and beauty. The same principles can be applied in managing ones enterprises, as she has successfully demonstrated. It takes both intelligence and keeping ones cool to win the game. EQ is on equal footing with IQ, she says, if not a step higher. She adds, I believe in it as something innately God-given, something that enables an individual to tap the inner intelligence, centered on his or her ability to sense, to reflect, and to act. Quirino can attest to the fulfilment of being an entrepreneur. Only now, I am beginning to know what this feels like, she says. Sure, its risky, but the rewards are great. Your sense of freedom is underscored and heightened, and this motivates you to go further, beyond your own self-imposed limitations. Many people consider Quirino a guru or icon. This is music to my ears, she smiles, because it simply means, you have arrived, Cory!' Interview 2: Richie Cuna Richie Cuna always makes sure that his business is a step ahead of everyone elses. Being a business developer, he has been strict at beating his deadlines. I always tell my staff that we need to hit deadlines yesterday. No exemptions! , he exclaims. It has taken discipline and planning to turn Cunas visions to reality. People who are always stuck on the planning phase turn him off. I would plan things in my head days, weeks, months, or maybe even years ahead, and then I share what I want to happen, he says. In his office, he is well known for making his word happen. When he established the brand Fiorgelato, one of his several successful franchises, he planned to establish 50 branches within ten years. And so he has. Cuna has been a leader and pioneer in entrepreneurship and franchising in the Philippines. He founded and led the Association of Filipino Franchisers, Inc (AFFI). He keenly supports new businesses, brands and concepts in schools, exhibits and other activities and has helped make Filipino brands internationally competitive. He wants others to share in the satisfaction of being entrepreneurs. He relates, Ive been an employee for about 25 years, and sometimes they say when an employee leaves the office, thats the end of the storyAs an entrepreneur, the task is a 24/7 thing; your mind keeps on running because you need to finish a task or make a deadlineBut the fulfilment is different. I quit my job in banking and pursued entrepreneurship because it is more enjoyable! Nuggets of Wisdom Here are some simplified techniques on how you can make the full use of your self: Search for what you do best and enjoy most. Examine the realization of dreams and aspirations. Live in harmony with the universe. Fulfil the promise of the future through the lessons of the past and blessings of the present. Search for what you do best and enjoy most. This is the essence of your freewill. You may choose what to do and might as well do what you are best at and what gives you the greatest rewards of enjoyment. In the process, everything becomes easy in your full utilization of your greatest asset yourself. Examine the realization of dreams and aspirations. Success comes in small frequent feedings. There are small achievements that are indicators that you are getting there in time. Do an inventory of the small successes that is heading to the realization of your dreams. These are the building blocks of your immortal legacy. Live in harmony with the universe. You are part of a bigger whole. Live with it in harmony. Be nurtured by it as you contribute to its entirety. Harmonize with nature and be one of its treasures. Fulfil the promise of the future through the lessons of the past and blessings of the present. You are never a perfect being but you are learning. The past provides you lessons. The past cannot teach you, but you can learn from it. The present is a presentà ¢Ã¢â€š ¬Ã‚ ¦ a gift. It is the most important day in your history. Count your blessings on a daily basis. Conquer the future. It promises you great things.

Dramatic Tension in Macbeth Essay -- Macbeth essays

Dramatic Tension in Macbeth  Ã‚   Shakespeare’s play ‘Macbeth’ is set in Scotland during the rule of king Duncan. Macbeth has fought his way up the ranks of the army to become one of Duncan’s most trusted Lords. An encounter with three witches puts wickedness into the heart of an otherwise noble and loyal Macbeth.   Shakespeare’s brilliant use of dramatic irony, the supernatural, and indecision produce a dramatic tension that keeps the audience on the edge of their seats throughout the play. In act 1, scene 1, a scene of three witches confronts us. This alone would have created mystery and fright to the audience, setting the scene of the play to come. ‘Macbeth’ was written in a period when there was a high interest in witchcraft and the supernatural. People were confused and scared by the supernatural, so the sight of three witches would have told the audience that the play would be full of evil and lies. This scene is a short opening to the play. It is long enough to awaken curiosity, but not to satisfy it. The mood of the play is set, although the action and the introduction of the leading characters do not start until the next scene. In act 1, scene 2, we learn about the tough battle which Macbeth and Banquo have fought, and win for the victory for Scotland. Duncun rewards Macbeth for his courage by giving him the title ‘thane of Cawdor’, â€Å"†¦with his former title greet Macbeth.† Let us not forget that a ‘most disloyal traitor’ first owned this title. This scene tells us that Macbeth is thought of as a brave and valiant man because he has killed so many people and won the battle almost single-handedly. The language used is quite horrific and the deaths of Macbeth’s victims are explained in all their gory detail. Th... ...gers. She then lays them ready for Macbeth. She would have murdered Duncan herself if he had not resembled her father. Macbeth returns having murdered Duncan. Shakespeare’s use of language and structure manages to create tension right up to the murder of King Duncan. He manages to gradually build it up and then release it a little, and then increase it until finally the act of regicide takes place. His use of dramatic irony, the supernatural and indecision all combine to keep the audience on the edge of their seats throughout these scenes. His use of the right language in the right places helps the characters and the play to become really believable. Throughout the play, the supernatural plays a major role. A wise choice by Shakespeare at the time and it still works today. Works Cited: Shakespeare, William. Macbeth. Toronto: Oxford University Press, 1977.

Children’s ideas in Science Essay

Harlen (1997) identified various techniques which can be used to enable children to reveal their ideas. These include: – questioning, asking children to draw or write about what they think is happening, discussing their writing or drawing with their teacher and initiating a group discussion.  With Harlen’s view in mind and considering the class topic of materials being focused on in Science, my partner and I decided to plan a lesson that explored children’s ideas of what particular objects are made from and what they were prior to the object they are now. It was felt that in order for children’s ideas to be highlighted, visual cues would be beneficial. Harlen (2000:125) supports this and affirms  Ã¢â‚¬Å"There are often products or artefacts at several stages of children’s activities which all have the potential to indicate children ideas.†Ã‚  The use of visual aids did help children respond to the questions asked and assist children develop their ideas. They ensured the children were focused and also ensured the children were kept on task.  For one of the examples, it may have proved more effective if the visual objects had been provided for each stage that the object had been through to get it to what it is now. To evaluate children’s ideas, it was thought that questioning the children would be very beneficial and as Harlen (2000) emphasised open questions and person-centred questions prove the most effective types of questions in order to find out children’s ideas. Considering this view, my partner and I tried to ensure the majority of our questions included these two question types. The first question to be asked was â€Å"What do you think this was before it was made into a jumper† thus reflecting a person-centred question. Some of the children at this stage replied with the answer â€Å"a sheep† and upon reflection it can be said that the question needed to be more focused to ensure the children stated what the jumper was exactly before it was a jumper. It perhaps would have been more affective and easier for the children if we had looked at the objects the other way around focusing on a sheep, moving on to a ball of wool and then moving on to the woolly jumper. However the learning objective was to see if children could state what an object was prior to the one it is now and what is was before that. This part of the lesson was completed as a whole class in order to generate more ideas. Harlen (2000:101) suggested that children’s discussion with their peers is a valuable source of generating ideas. This is because children are encouraged to consider alternative ideas through other people’s ideas and secondary sources and not just from what they experience directly.  Sharp (2000:85) identified  Ã¢â‚¬Å"Children’s involvement in formulating their ideas, attempting to communicate them and listening to alternative explanations by their peers is a valuable learning process.† To enable a clear understanding of children’s ideas were generated it was thought that through children drawing their ideas as well as discussing them would not only highlight their ideas but would also be valuable for assessment purposes. Harlen (2000:125) highlights â€Å"children’s drawings give particularly rich information about their ideas.†Ã‚  Throughout the drawing of pictures, the children were required to think about what the objects were before and before that. The drawings provided us with a clear insight into the children’s thoughts and ideas. Sharp (2000) highlights through discussions with children, about their pictures, enable their ideas to be clarified and explained upon. As well as drawing pictures, the children were asked to write a brief description of what the various objects were prior to what they are now. Harlen (2000) identified that through writing, children’s ideas may prove more productive. Within the writing, children expressed their ideas more thoroughly than within the pictures and recorded how some of the objects had been a different object prior to the object they are now.

Fahrenheit 451 essays

Fahrenheit 451 essays Fahrenheit 451 is a futuristic novel, telling the story of a time where books and independent thinking are outlawed. Books and ideas are destroyed, books are incinerated, where as ideas thinking becomes a danger to society and is not tolerated. The Hearth and the Salamander is the title of part one. The salamander represents the main character of Guy Montag. Montag's occupation as a fireman is to burn books and text to erase their existence and impact on thinking. The symbol of a Phoenix is used throughout the novel. The Phoenix was a mythical bird of ancient Arabian legend. The Phoenix symbolizes the rebirth after destruction by fire. Firemen wear a crest of the Phoenix on their uniforms. Montag, after realizing the truth of his job, opens his eyes and sees that fire and destruction has indeed destroyed his newly gained ideals, he wishes to be reborn. With his new ideas of knowledge, he goes to Faber with ideas to save the books, and he hides books in his house. Montag ev en goes as far as stealing books from houses that he is supposed to be destroying. Phoenix is "reborn" only to get burnt and destroyed, again. Like the Phoenix, Guy's life is a cycle of getting burnt and rebirth, until one time the away Montag escapes and where Montag kills Capt. Beatty by igniting him with the liquid fire. For Montag, fire has been good to serve the purpose of being a fireman. Fire is one of the only things Montag knows, and the only thing he knows as a solution is to burn the problem. Capt. Beatty has taught Guy that fire is the solution to everything, when in reality, fire destroyed books, homes, people, Capt. Beatty, Montag's house, and in the end, it destroyed the city from which Montag barely escaped. However, fire also symbolizes something else, warmth and hope. It is not until the very end that Guy realizes that fire does not have to be destructive, it is a tool which can have many uses. After meeting the othe ...

Atom Bomb essays

Atom Bomb essays World War II was the most costly and the most deadly war towards Americans in its short existence. The plan was for the allies, the united States , France, Russia, and Britain to defeat Germany and then defeat the empire of Japan. After the defeat of Germany it was crucial for the Americans to end the war quickly because if the Soviet Union enterd the war against Japan and learned about the secrets of the atomic bomb it too could become a world power and dominate as Germany tried to do. The United States decision to drop an atomic bomb on Hiroshima was a diplomatic measure calculated to intimidate the Soviet Union in the post- Second-War era rather than a strictly military measure designed to force Japans unconditional surrender. Japan was on its heels and could have been beaten through swift air bombing attacks as British Prime Minister Winston Churchill once said. Many nuclear scientists in Russia and in America severely wondered if the atomic bomb was really needed to defeat Japan. The atomic bomb did unquestionably bring a quicker end to the war, which is what America wanted. This would surely intimidate the Soviet Union from trying to scheme against America in the future. America also did not want the soviet Union to enter the war with Japan and be forced to live up to its conditions that it made such as the status quo in outer Mongolia. If America did not defeat Japan soon it would be force to accept the Russians conditions and let them enter the war since they did the bulk of the fighting in Europe. As many scientists of his time, Leo Szilard believed that the atomic bomb could lead to the end of the world. He also made the common argument that Japan could have been defeated without the use of the atomic bomb because of the fall of Germany. This common idea that the atomic bomb could lead to the end of the world was brought out in th e open when famed scientist Albert Einstein went to president Roosevelt and told ...

Building Prosperity from the Bottom Up essays

Building Prosperity from the Bottom Up essays In the article, Building Prosperity from the Bottom Up, author Thomas Palley argues that increasing minimum wage would not only improve the standard of living for the lower class, but it would also help the middle class as well as improve productivity in businesses. First, he explains that contrary to traditional beliefs, modestly increasing minimum wage would have no effect on unemployment rate. Also, as Palley states, It [increasing minimum wage] is good for the working poor because it establishes a wage floor that inhibits excessive wage competition. In addition to this, Palley argues that increasing the minimum wage would provide an incentive for employees to work harder while practically destroying the need for pricy tax cuts that would hurt the governments state of wealth. Also, if the minimum wage were to be raised, big businesses would not be able to create much internal competition among the employees to drag the wages down. Apart from helping just the lower classes, this mi nimum-wage boost would contribute significantly to alleviating the effect of the wage squeeze on middle class families. I agree completely with the author on the subject of minimum wage. Although it has been argued that increasing minimum wage would cause inefficiency, there has been a significant amount of evidence contradicting this logic. Palley, strong in his arguments, makes a clear, un-arguable point about the benefits of raising minimum wage. Not only would middle-class families enjoy the benefits of it, but productivity would be increased among different markets, and the government would not suffer setbacks due to unnecessary tax cuts. I think that slowly increasing minimum wage would help the nations economy. The gap between unskilled and skilled workers would become smaller, and there would be less poverty-stricken people. Therefore, it is a good idea to slowly raise the minimum wage and set a fl...

Why the admissions committee should admit you to the Pace University Essay

Why the admissions committee should admit you to the Pace University doctoral program in business - Essay Example Having been into post graduate studies as a master’s degree student, I acknowledge that this is a far cry from the undergraduate academe, in which students feel much less pressure. Post graduate students are expected not only to be educated by listening, but more importantly, to learn by putting into practice all the theories and concepts learned in class. Doctorate students are usually accomplished individuals in their chosen fields. Their professional journey goes hand in hand with seeking higher education. For graduate school students, class lectures can easily transform into class discussions, whereby most of the time, professional experiences are shared and discussed. Graduate schools are all about adults who have individual career experiences, coming together because of a common goal. To succeed in a Doctorate program, one must have a balance of technical or professional know how, and an innate desire to learn more. He must have sufficient knowledge on the course to stay afloat in class discussions. The graduate student must remain competitive in school because his classmates are equally accomplished individuals who have their own experiences to share. Most importantly, he must have humility to acknowledge that he doesn’t know everything and that the very reason for enrolling in a post graduate course is to learn more. I find it also necessary for a postgraduate student to have heaps of patience. Managing stress in the workplace in one thing; handling school related stress brought about by deadlines is another. There is more demand from a postgraduate student. He is expected to deliver utmost quality in school work; he must have the dedication and focus to thrive in this very competitive environment. If he does not have the conviction to finish the course, it is always easy to drop everything. But perseverance is one trait that the postgraduate student must possess in order to succeed. Lastly, time management holds the

Various marketing strategies Case Study Example | Topics and Well Written Essays - 2000 words

Various marketing strategies - Case Study Example This process starts with a Futuristic Environmental Scan and defines the ideal vision in terms of mission, values and end outcomes that the organization wishes to set for itself. Only after the statement of such Ideal Future a Current State assessment based on SWOT(Strengths, Weaknesses, Opportunities and Threats) is taken up to identify the gaps and make marketing strategies to close the gap(s).As a result of subscriber clients adopting this model it was found that clients began developing competitive edge and the organization was much clearer on what their competitive "positioning" in market place was and found themselves moving positively in that direction, to the delight of their customers(Haines,2004).Thus this process leans directly into the process of competitive marketing strategy making as it includes environmental scan both-present and future and enables movement in the desired direction.Types of Competitive Marketing Strategies The generic competitive marketing strategies and their standard objectives have abounded in literature and often include the following: (a) Overall Low-Cost Leadership Marketing Strategy: Its primary object is to find a sustainable cost advantage over rivals, using lower-cost edge as a basis either to under-price rivals and reap market share gains or earn higher profit margin by selling at going price. (b) Broad Differentiation Marketing Strategy: Its primary objective is to incorporate differentiating features that cause buyers to prefer firm's product or service over rival brands. Looking on the obverse side it implies that an organization must..."The airline industry is, by its very nature, a service industry. In a free market, the success or failure of an individual airline is largely dictated by the quality of the service it provides" (Harvard Business School, 1989).Its differentiation strategy began with the immense popularity of The Singapore Girl marketing icon. This icon evoked an awareness of warm Asian hospitality and courtesy's backed this up with its very efficient service standards and already had a winning combination on hand. However it ventured into a fairly elaborate differentiation strategy to address the changed needs of new clientele. This differentiation took the form of: - the introduction of gourmet cuisine in-flight dining with vastly improved servings for economy class passengers as well, - hiring top of the line culinary experts' panel to train chefs and execute quality checks with a future vision to make its in-flight food an industry benchmark, - multi million dollar cabin revamp with first-class cabins coming with an ambience of a mini-suite in a luxurious hotel and details covering the entire distance from custom-built seats to cashmere blankets, - launch of its Frequent Flyer Programme(FFP), KrisFlyer, - as the bulk of SIA clientele are non-Singaporeans specific trainings were organized for SIA crews to enable them to be conversant with and make announcements in the languages of the countries to which they flew.

The supply and demand of Crude Oil Term Paper Example | Topics and Well Written Essays - 2000 words

The supply and demand of Crude Oil - Term Paper Example Supply of oil at the global level is becoming progressively tighter with the passing of the day and this phenomenon is referred to as one most decisive factor that has lead to the recent massive towering of oil prices. This paper is intended to study in detail the price condition of the current global oil market and the trend of demand and supply shown by the different importers and exporters. Information collected from secondary sources is reviewed in the next section of the paper and is analyzed in the third section. Based on the analysis recommendations are added to the concluding portion of the paper. Literature Review Demand for petroleum products in the region of the Asia-Pacific countries is showing a growing trend. China is in particular, one of the fastest growing economies in the world and its noteworthy economic development creates high demand for crude oil. India is the other significant developing country where the demographic factor leads to high demand of crude oil. Th ese countries are big importers of oil in the international market. According to the preliminary statistics published in the reports of the U.S. Energy Information Administration (EIA) in the history of the US, it is the first instance in 40 years time, that China has reached the top position in the rank of net oil importers in the world exceeding the net import of the United States. This outcome has partly occurred due to the rise in taxes in the United States that is considered as a potential reason by analysts behind distorting the country’s net oil imports (Oil Price, 2013). On one hand, a score of regulations related to the petroleum industry are relaxed by a number of countries, which assures that the pressure for compressing the demand and supply of petroleum is going to be reduced to a certain extent. This is because deregulation is expected to expand the worldwide trade in crude oil and petroleum products over the years. However, on the other hand, the regulation is being implemented in the different countries at differing paces, which creates differential levels of participation in international trade by these countries. Free trade might be hampered by the economic condition and the policies adopted by the importing country which dictates the level of import in the country (Nakanishi & Komiyama, 2006). Trends in energy consumption trends show that the total consumption of primary energy in the world was near about 10,800 million tons oil equivalent (MTOE) in 2010. The forecast of the total consumption for the year 2030 is around 16,000 MTOE. This shows approximately 1.2 times and 1.7 times the total consumption figure estimated for 2003 (estimated at about 9,300 MTOE) respectively. American oil boom The newly arising oil boom in America is bringing marked changes in the petroleum market in the whole world. According to the opinion of experts, the emerging importance of America in the petroleum market is reducing the influence of the OPEC count ries on this market and reducing the OPEC’s impact on political upheavals related to prices (Incantalupo, 2013). The U.S. government has revealed after a study conducted by the Energy Information Administration that technically estimated amount of recoverable oil from proven shale reserves in 41 countries is approximately 345 billion barrels (Reuters,

Summary of Planning implementation Essay Example | Topics and Well Written Essays - 1750 words

Summary of Planning implementation - Essay Example The minimal dependency relationship is one of the major prerequisites in the implementation of a project. When the dependency relationships are minimal, the decisions points in the project and in the implementation process are minimized. When the decision points are many, chances that there will be several stages and several modifications are very high. When this is the case, the implementation tends to be ineffective and out of context. Kuenkel, Gerlach & Frieg (2000) say that the number of actions results in an increase in the relationship dependency. Where there are several actors in the process, there are numerous relationship dependencies leading to more decision points. This in turn causes more modifications and alterations. The relationship dependencies can be reduced by means of developing a management system, understanding the roles of the players, understanding the mutual benefits, joint working and through partnerships. Partnerships involve mutual cooperation in a project. This entails the sharing of duties, roles, risks and profits associated with a given project. Using partnerships ensures that the number of decision making points in a project that can lead to alterations and modifications are reduced or minimized. The people or groups in a partnership take part in that particular business, project or venture jointly. According to Melia (2014b), a partnership normally brings together individuals and groups from the private, voluntary and the public sectors. These groups go ahead to share the risks, the failures and the success of the initiative that they are working towards. The coming together of the various entities in a partnership allows them to maximize on their intellectual, as well as their financial resources to ensure that there is success in a long term development initiative. Partnerships are

Why patient satisfaction is important economically Essay

Why patient satisfaction is important economically - Essay Example The first objective is to come up with data of patient’s perspective of care that will help obtain what is important to the customers. The second objective is to create report that will help hospitals improve their service care. The third objective is to come up with public report to enhance accountability, transparency and quality of care out of the public investment made. It is therefore clear that there is indeed an attempt to improve or achieve patient satisfaction in health care. It is therefore essential to understand that in health care, it is not just important to consider generation of profit, but from an economic perspective patient satisfaction should be above all. Patients: Sources of health care providers’ income Patients are the ones who are served by various health care providers. Patients help the latter to generate their income. Thus, there are various economic incentives that help to achieve or generate user satisfaction. One of these incentives is on quality of professional life that tries to encourage physicians to realize their burden for their patients. However, this move is said to only increase the expectations of health care professionals to long for strong structure of management support that may only end up giving negative impact on the user’s satisfaction (Badia et al., 2007).

4 appeals ads analysis Essay Example | Topics and Well Written Essays - 750 words

4 appeals ads analysis - Essay Example The ad features a man licking on a woman's foot in a seductive fashion. There is a bottle of one of the varieties of Hugo's fragrances pictured. The advertisement reads, "Your Fragrance, Your Rules" (The Retiary Network, 2008, pg. 1). This advertisement is aimed at teenagers and young adults. It provokes an emotional response that, if you wear Hugo fragrances, this too can happen to you. Sex appeal was used in this advertisement to attract customers of reproductive age, as well as to make viewers feel like Hugo fragrances can bring them a mate. This advertisement is quite effective at triggering an emotional response utilizing sex appeal (The Retiary Network, 2008).The advertisement that was chosen for the fear appeal category is an anti-tobacco campaign advertisement. It features two photographs of a man: one where he appears healthy, normal, and having a good time and another where he appears swollen and very ill in a hospital bed dying of oral cancer. The advertisement reads, "The y fooled him. Don't let them fool you" and "With candy flavors and slick advertising, the smokeless tobacco industry has hooked over a million kids. Now they're trying to convince Congress to let them make misleading health claims about their products. Don't be fooled" (Tobacco Free Kids, 2008, pg. 1). This advertisement is directed towards both those who use tobacco in an attempt to get them to stop and towards those who do not to prevent them from ever starting in the first place. It is especially aimed at children and teens and those with voting power. The photographs are very effective at instilling shock and fear into a person and scaring him or her into avoiding tobacco. This advertisement was used to provoke the emotional response to think that, hey, that could happen to me, too and that the viewer should not use tobacco (Tobacco Free Kids, 2008). Humor The advertisement that was chosen for the humor appeal category is an M & M's advertisement. It features an M & M candy piece that is decorated to look like Burt Reynolds, who is grinning in a humorous fashion, dressed up like a cowboy, and leaning up against a truck. The whole idea of using humor here is to invoke the emotions associated with having a good time, laughing, and eating candy in order to convince viewers of all ages to go out and purchase M & M's candy. This particular advertisement was part of a campaign to get people to personalize their M & M's with their own messages. Through picturing a celebrity as an M & M, it provides a humorous character impersonation that is designed to get people of all ages-but especially adults-to take advantage of the offer to print their personalized messages on M & M's. Of the four advertisements that were chosen for this assignment, this one is probably the least effective at eliciting an emotional response, however (M&M's, 2008). Rational The advertisement that was chosen for the rational appeal category is a Hank's Beverages advertisement. The advertisement features a photograph of a sportscar and a beverage from Hank's and reads, "Only one of these is both rich and affordable. Genuine Hank's Beverages. A taste of the sweet life" (Allison Furkey, 2008, pg. 1). This advertisement was placed into the rational category because it invokes a sense of practicality. Everyone dreams of having that fancy sportscar, but here is a beverage everyone can actually afford. It also heightens the image of Hank's by portraying it as a fancy or

Summary of Planning implementation Essay Example | Topics and Well Written Essays - 1750 words

Summary of Planning implementation - Essay Example The minimal dependency relationship is one of the major prerequisites in the implementation of a project. When the dependency relationships are minimal, the decisions points in the project and in the implementation process are minimized. When the decision points are many, chances that there will be several stages and several modifications are very high. When this is the case, the implementation tends to be ineffective and out of context. Kuenkel, Gerlach & Frieg (2000) say that the number of actions results in an increase in the relationship dependency. Where there are several actors in the process, there are numerous relationship dependencies leading to more decision points. This in turn causes more modifications and alterations. The relationship dependencies can be reduced by means of developing a management system, understanding the roles of the players, understanding the mutual benefits, joint working and through partnerships. Partnerships involve mutual cooperation in a project. This entails the sharing of duties, roles, risks and profits associated with a given project. Using partnerships ensures that the number of decision making points in a project that can lead to alterations and modifications are reduced or minimized. The people or groups in a partnership take part in that particular business, project or venture jointly. According to Melia (2014b), a partnership normally brings together individuals and groups from the private, voluntary and the public sectors. These groups go ahead to share the risks, the failures and the success of the initiative that they are working towards. The coming together of the various entities in a partnership allows them to maximize on their intellectual, as well as their financial resources to ensure that there is success in a long term development initiative. Partnerships are

4 appeals ads analysis Essay Example | Topics and Well Written Essays - 750 words

4 appeals ads analysis - Essay Example The ad features a man licking on a woman's foot in a seductive fashion. There is a bottle of one of the varieties of Hugo's fragrances pictured. The advertisement reads, "Your Fragrance, Your Rules" (The Retiary Network, 2008, pg. 1). This advertisement is aimed at teenagers and young adults. It provokes an emotional response that, if you wear Hugo fragrances, this too can happen to you. Sex appeal was used in this advertisement to attract customers of reproductive age, as well as to make viewers feel like Hugo fragrances can bring them a mate. This advertisement is quite effective at triggering an emotional response utilizing sex appeal (The Retiary Network, 2008).The advertisement that was chosen for the fear appeal category is an anti-tobacco campaign advertisement. It features two photographs of a man: one where he appears healthy, normal, and having a good time and another where he appears swollen and very ill in a hospital bed dying of oral cancer. The advertisement reads, "The y fooled him. Don't let them fool you" and "With candy flavors and slick advertising, the smokeless tobacco industry has hooked over a million kids. Now they're trying to convince Congress to let them make misleading health claims about their products. Don't be fooled" (Tobacco Free Kids, 2008, pg. 1). This advertisement is directed towards both those who use tobacco in an attempt to get them to stop and towards those who do not to prevent them from ever starting in the first place. It is especially aimed at children and teens and those with voting power. The photographs are very effective at instilling shock and fear into a person and scaring him or her into avoiding tobacco. This advertisement was used to provoke the emotional response to think that, hey, that could happen to me, too and that the viewer should not use tobacco (Tobacco Free Kids, 2008). Humor The advertisement that was chosen for the humor appeal category is an M & M's advertisement. It features an M & M candy piece that is decorated to look like Burt Reynolds, who is grinning in a humorous fashion, dressed up like a cowboy, and leaning up against a truck. The whole idea of using humor here is to invoke the emotions associated with having a good time, laughing, and eating candy in order to convince viewers of all ages to go out and purchase M & M's candy. This particular advertisement was part of a campaign to get people to personalize their M & M's with their own messages. Through picturing a celebrity as an M & M, it provides a humorous character impersonation that is designed to get people of all ages-but especially adults-to take advantage of the offer to print their personalized messages on M & M's. Of the four advertisements that were chosen for this assignment, this one is probably the least effective at eliciting an emotional response, however (M&M's, 2008). Rational The advertisement that was chosen for the rational appeal category is a Hank's Beverages advertisement. The advertisement features a photograph of a sportscar and a beverage from Hank's and reads, "Only one of these is both rich and affordable. Genuine Hank's Beverages. A taste of the sweet life" (Allison Furkey, 2008, pg. 1). This advertisement was placed into the rational category because it invokes a sense of practicality. Everyone dreams of having that fancy sportscar, but here is a beverage everyone can actually afford. It also heightens the image of Hank's by portraying it as a fancy or

The prices of college Essay Example for Free

The prices of college Essay The prices of college tuition have increased yearly, and not much of an effort is put forth to try to lower the costs. For example, colleges in the state of Pennsylvania have a high tuition. Moravian College’s tuition is about $32,931, and after receipt of grants and scholarships for one year it will be $22,900. East Stroudsburg University’s tuition is about $6,240, and after receipt of grants and scholarships for one year it will be $12,500. I can barely afford Community College, and I know for a fact I wouldn’t be able to afford any of these colleges or universities either. In this essay, I will explain through facts and opinions, why the cost of college tuition should be lowered. Many people decide to start off first in Community Colleges after they leave high school because it’s cheaper. Even though, some may have the money to move on to the college or university that they dreamed about attending, or to the exact college or university that acquire the major they want to complete. Some don’t start college after high school because they’re working on saving up enough money to attend one. Through these different experiences, I’ve realized why the cost of college tuition should be lowered. By lowering the prices of college tuition, many people can actually go to a certain college or university that contains the major they want. Others can keep up with their studies and actually have a bright future ahead of them. Most people can even study and work hard to be able to have a wealthy job and not even have to worry about this problem with costly colleges. Personally, I am going through issues with my college tuition. I try to pay off my college tuition with the help of my seasonal job at Dorney Park, and my parents, and the financial aid I received as well. My main problem is that even with all the help I get, I still end up paying a big amount of money for my college tuition at Northampton Community College. According to a website I recently found, it showed what the total annual cost of the school. The website also says that the total annual cost is without grants and scholarship. Paying off the cost can be hard for most people, especially some who just got out of college and it’s hard Moravian’s total annual cost comes out to be in $44,069, and that is also without adding any grants, loans, or scholarships. Also, East Stroudsburg’s total annual cost comes out to be in $15,299, and again that is without adding any grants, loans, or scholarships. Even in where I am at, Northampton Community College, there total annual cost comes out to be in $14,684, but I don’t commute at home so it’s a little less then that price, still there is barely a difference. These prices of college tuitions have been skyrocketing, and will keep going higher if no change is made. In conclusion, the cost of college tuitions has to go down, because many people in the world today are becoming poor, or are in financial debt, or in the recession because of these outlandish prices. Also, a big problem is the dreams of many people around the world to move on in life, and go forth to achieve goals are being traumatically ruined because of the prices of college tuition. I am one to say, college is getting way to pricy, and if these prices keep going up more, then my dreams would go down more of having the job I always wanted, having enough money to support my family and children in the future, and about even having a future at all. The government already takes enough money from every individual through taxes, we need a financial change, we need college to be cheaper, and we need it now! http://www.dailyfinance.com/2010/08/30/smartest-students-community-colleges/ http://money.usnews.com/money/blogs/my-money/2012/05/30/5-reasons-community-colleges-make-sense-right-now

Graphene: Development and Applications

Graphene: Development and Applications Number of carbon atoms packed in a two-dimensional (2D) grid cells as flat single layer give the graphene. This is a key building block for graphitic materials of all sizes. It can be enclosed in fullerenes (0D), rolled into 1D nanotubes or stacked into three dimensional graphite. A serious step forward in the study of graphene was when Andre Geim and Kostya Novoselov from Manchester extracted Singlet thick crystallites (graphene) from crude graphite in 2004. The unique electronic properties of graphene produce an unexpectedly high opacity for one atomic monolayer, with amazingly simple value : it absorbs ~ 2.3 % of white light . This is a consequence of the unusually low energy electronic structure of monolayer graphene saws which electrons and holes tapered zone which meet each other at the point Dirac which is qualitatively different from the more common solid square zones. In 2008 carried out the first experiment proves that graphene is the strongest material that exists in nature. The measurements showed that graphene has a tensile strength of 100 times greater than steel. Graphene is different from most conventional 3D materials. The natural Graphene presents a semimetal or zero-gap semiconductor. Been a long time since we talked through the Medgreece in graphene and its unique properties. Graphene is a material which was discovered relatively recently, and its main feature is that it is a graphite sheet consisting of a lattice of carbon atoms linked together as shown in the photo of the article ( we could characterize as a wire ) which has a thickness of a single atom . So far it has been described as the ideal replacement for silicon , and has a very low resistance and higher conductivity which can lead to the creation of faster chips for computers . And all at room temperature . Where else could however be used graphene ? From the University of California , and Alexander Balandin (Chair of Materials Science and Engineering), investigated the possibility of using graphene sheets as heat conductors . The researchers call these cards quilts ( like a quilt ) and that is because the graphene sheets are not homogeneous but consist of flakes graphene , which overlap creating a spreadsheet. Only unlike the quilt ( we all know ) the quilt of graphene flakes will not retain heat, but will remove it . The graphene sheets can be used to extract heat from parts of a circuit which, due to the high speed flow of electrons ( current) particularly heated , which leads to impaired function of the circuit. Helping the diffusion of that heat , graphene will help create sdti much faster chip . Graphene based on measurements made à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹by the researchers shows remarkably high thermal conductivity that surpasses even that of diamond and carbon nanotubes. The properties of graphene , (electrical conductivity , low resistance , high thermal conductivity ) find no scope only chip electronic circuits. As we mentioned previously this technology could even be used to improve the photovoltaic , since one of the main problems (in terms of performance ) is the high resistance of the conductor carrying the current. Graphene thanks to its properties , could significantly increase their performance Chapter 1: Carbon Nanostructures 1.1 A new class of materials The two-dimensional (2D) crystalline materials have only recently been identified and investigated. [1] The first material that falls into this category, is graphene, a singlet carbon layer. This new material has unique properties that make it extremely interesting both as basic knowledge, as well as for future applications. The electronic properties of graphene, for example, have resulted in an unusual quantum Hall [2], [3]. It is a transparent conductor [4] with a thickness equal to the extent of zp orbital of an atom of carbon (0,344 nm). It also has parallels with the physics of elementary particles which for example displays an unusual tunneling [5], [6], which was predicted by the Swedish Natural Oscar Klein [7]. Additionally, graphene exhibits excellent mechanical and electrical properties. Its mechanical strength is greater than steel while it can be bent. The thermal and electrical conductivity is very high and can be used as a flexible conduit. The Andre K. Geim and Kostant in S. Novoselov from the University of Manchester, were awarded the 2010 Nobel Prize for the production, isolation and identification of graphene [1]. 1.2 Forms of carbon Carbon is perhaps the most exciting element of the periodic table. It is the basis of DNA and life on earth. O coal occurs in different forms. The most common form of carbon, graphite, which consists of stacked sheet carbonates hexagonal structure. At high pressures, the diamond is created, which is a metastable form of carbon. A relatively new form of molecular carbon, are the Fullerenes (Fullerenes) [8]. The most ordinary fullerene consists of 60 carbon atoms (60 C) and has the shape of a football. It is consisting of 20 hexagons and 12 pentagons which enable the surface to form a ball. The discovery of fullerenes was awarded the Nobel Prize in Chemistry in 1996. The existence of a pseudo-one-dimensional form of carbon, carbon nanotubes, has been known for many decades and the existence of single-wall carbon nanotubes in 1993 [9]. The nanotubes are formed by winding of a graphene sheet so as to acquire a cylindrical shape with hemispherical ends with a configuration similar to that of the fullerene. The electronic and mechanical properties of metallic nanotubes, show many similarities with those of graphene. It was already known that the toner is composed of hexagonal carbon levels which are stacked on top of one another but scientists believed that such a singlet carbonate sheet could not be produced. In 2004, however, scientists A. Geim, K. Novoselov and colleagues [1] showed that such an individual could be isolated and was stable. The singlet this level carbon called graphene. Figure 1.1. The graphene sheets form the native structure of the graphite, carbon nanotubes and fullerenes [11]. It should be noted that structures similar to graphene has been known since the 1960s [10] but there were experimental difficulties in isolating them and raises doubts about whether this would be possible. The amazing thing is that a simple pencil contains graphite and as it moves the paper, toner levels separated in a very small part of which contains some of singlet layers of graphite, ie graphene. The difficulty is not the production of graphene structures but rather to isolate large quantities of singlet levels for the identification, characterization and study its properties. This just managed to make the Geim and Novoselov. 1.3 Graphene Graphene is called a singlet level of carbon atoms arranged in a hexagonal lattice, with nearest neighbor distance of atoms 0.142 nm. It is the first truly two-dimensional crystalline material and is representative of a whole class of two-dimensional materials which includes for example Psychosocial Critical Evaluation: Case Study of Rory Psychosocial Critical Evaluation: Case Study of Rory Psychosocial Critical Evaluation: Case Study of Rory Introduction Psychosocial theory originates from psychoanalytic and psychodynamic casework, which has had a profound and lasting impact on social work (Kenny and Kenny, 2000). This assignment will use the case study of Rory, a fifteen year old boy living in a family home with his brother, mother and stepmother. Throughout the assignment Rory’s social environment and his relationships within this environment will be analysed in order to understand how these factors have shaped his development. Following on from this an evaluation of group work as an intervention method to support and empower Rory shall be explored. Group work will be taken as evidence for practice, where social work practice is carried out in groups (Doel, 2000, p.148). Psychosocial theories will be explored into how they influence group work and group dynamics, and the way group work can be used to change and adjust dysfunctional social environments. In doing so, the model of psychosocial theory and its relevance to social work will be explored, and how useful it is in understanding clients and promoting their best interests. In order to critique the model of psychosocial theory, and explore how it influences our perception of the human condition, we must have a clear idea of what we mean by the term. Modern social work theorists have stressed the importance of applying the correct competency to the individual person, with regard to their social environment (Hutchinson, 2008). It sees people as ‘products of the interaction among their biogenetic endowment, the effects of significant relationships, the impact of life experiences, and their participation in societal, cultural and current events’ (Turner, 1978, p.2). The social work profession, can see the individual person as interdependent with their environment, which they are able to influence and change (Kondrat, 2002). By seeing individuals as being uniquely shaped by their environment, it helps social workers avoid the issues of social identity theory. Rather than categorising or stereotyping people, social workers are able to empathise a nd see all service users as individuals (Tajfel and Turner, 1979, cited in Gaine, 2010). The main ideas of psychosocial theory are reflected in other social work theories and methods, such as systems and attachment theory. Both theories developed from the need to build upon the traditional psychoanalytic model of individual therapy (Walker, 2012), and the idea that individual experiences with families were continually being shaped and influenced by the evolving interaction patterns of communication. For group work to be beneficial there must be a mindfulness of the social context or sociology of the individual and group. Understanding individuals who compromise the group requires knowledge of ‘psychosocial functioning and development through the life cycle’ but also the impact of the group’s structure and process on the members’ behaviour. A group cannot be understood without knowledge of members in their individual social context (Northern and Kurland, 2001, p.35). This promotes and encourages diversity within the group, as practitioners are mindful of differences within the group, and how they can be addressed to promote social skills such as empathy and respect. If a client’s environment and social context has been dysfunctional, as in Rory’s case, the group work can provide a model of a healthy culture through the group values, communication patterns, and the way it addresses interpersonal conflict (Northern and Kurland, 2001). Having explored the connection between group work and psychosocial theory, two theories of social work shall be applied and explored next. Attachment theory focuses on the quality of the attachments in the significant relationships in a client’s past (Bowlby, 1979, 1988). Bowlby’s theory of attachment stresses the importance of past relationships by determining which will develop emotionally and socially, and form relationships in the future. Bowlby was particularly concerned with the interactions and attachments that individuals had with their parents or carers. The ability of a child to attach to a parent or carer, the level of consistency of the parent or carer to meet the emotional needs of a child and the ability of the child to feel safe and secure, predicted how the child would develop emotionally. This theory has particular relevance and importance for this case study. The relationship between Rory and his mother can be recognised as a disorganised attachment. H is mother’s bi-polar disorder means her behaviour is inconsistent at times, due to her having stable periods but when her mood is very bleak she neglects the needs of Rory and his brother. From this behaviour Rory receives mixed messages, leaving him feeling anxious and unable to explain and possibly understand his own feelings (Bowlby, 1988). His father appears to display as insecure or ambivalent attachment, this is due to him demonstrating an inconsistency in his attitude to Rory, neglecting contact for several weeks at a time. His unpredictable behaviour and failure to display attention in a consistent way leads to anxiety and distress for Rory. Attachment theory is helpful to social workers in planning intervention, as they have insight into how past experiences of the service user can impact on their behaviour, and their ability to form relationships. For example, at the Youth Club Rory is seen as increasingly withdrawn and erratic by the youth workers. This may be due to his disorganised attachments impacting upon his ability to behave in social situations. Preston-Shoot and Agass (1990) explains that the development and quality of relationships can be influenced by considering the impact of the client’s feelings on behaviours. Group work can be a powerful tool when based on attachment theory issues. Egeland and Erikson (1993) and Eriskon et al., (1992) described a group in which young, high-risk mothers were brought together for weekly group sessions from the time their children were born until they were one year old. Group work was effective here for two reasons. Firstly, through the therapeutic relationship itself, or the relationship with the group facilitator, in which ‘the facilitator maintains a healthy, supportive alliance with the parent, proving such relationships are possible’ (Erikson et al., 1992, p.501). When using any intervention, it is important to create a working alliance, in which the patient has confidence that the practitioner can help (Holmes, 2001). Due to Rory having all his immediate adult relationships in his life being inconsistent and causing him anxiety, having another which proves to be consistent in his life, one that is dependable, may improve his self-esteem an d address problems he is exhibiting in social situations, such as at the Youth Club. The reason he may be attending the Youth Club could be due to him searching for that consistency and dependable person he needs, as the Youth Club is a weekly activity which is always there. The ‘therapeutic’ relationship gives Rory a ‘secure base’ (Holmes, 2001, p.17) where the task can challenge assumptions and relationship patterns. Group work would also introduce Rory to a plethora of perspectives and individuals. Through this, Rory may become conscious of thoughts and attitudes that were previously unconscious (Holmes, 2001). In listening to and working with others Rory may build up his self-esteem. As he begins to form relationships with members of the group, he has models of healthy and functional relationships that are different from his own attachments with family members. This could increase his confidence, addressing problems of withdrawn and erratic behaviour that have been raised by Youth Workers at Youth Club. A number of studies have shown group work can improve social skills (Reid and Hammond, 2001; Fargan and Jones, 2002). Group work also promotes diversity as those it helps do not feel isolated or alienated by their problems: through sharing experiences in a respectful and tolerant environment they gain insight into the sufferings and challenges of others, and methods to overcome this. Groupwork a s a form of learning extends beyond this, as groups offer members feedback that is often more effective coming from peers than from a social worker (Northern and Kurland, 2001). When done sensitively and constructively, such feedback helps clients such as Rory with their social skills and their ability to build relationships outside of the group. A weakness of this theory, however, may that does it is not sufficiently encompassing of all the social forces that act on the individual. Psychosocial theory holds that we should acknowledge the role in human development of temperament, racism, poverty, social class, and other environmental conditions (criticism outlined in Coady and Lehman, 2007). Group dynamics and interactions cannot be understood through individual’s relationships with their parents alone. Psychosocial theory assists social workers in understanding and analysing the situations and behaviours of their client. This provides practitioners with insight into what has occurred in the past or what may occur in the future. However, some argue that attachment theory does not paint a picture of the client whole: by attributing all of Rory’s behaviours and concerns to his parents, the practitioner may neglect the wider social context that is acting on him. Systems theory may offer a more encompassing picture of Rory’s social context. This theory holds that individuals and their environments are separate systems that are interconnected and interdependent (Teater, 2010). By thinking of families as living systems, systems theories are able to think about how dynamics are constantly altering as each family member deals with life inside and outside the family. Rory’s withdrawn behaviour, and self-destructive thoughts can be attributed to the frequency with which his family dynamics change. This change is at times dramatic for example the breakdown of his parent’s relationship, or his sister leaving the family home- but also in the inconsistencies due to his stepfather’s temper and mother’s mental illness. Systems theory also promotes tolerance and diversity, as it recognises that there is no one model for a healthy, functioning family (Walker, 2012). A change or movement in one of these systems results in change or movement in the others. In Rory’s case, social systems theory is useful as it allows social workers to identify which system requires an intervention (Teater, 2010). The key question is ‘does this structure work for this family’ and does it allow for the healthy development and growth of family members? As such, the Munro Report confirms that a systems perspective offers the most holistic tool for undertaking informed assessment work that takes into full account the wide environmental factors combined with the inter-personal relationship patterns that influence family experiences (cited in Walker, 2012). Furthermore, a family’s structure and organisation allows social workers to determine, to some extent what is possible within a particular family. Thinking of families systematically also ensures no family member is marginalised (Walker, 2012). One-to-one intervention with Rory will have an i mpact on the whole family system; his mother, brother and stepfather will be affected, and also the family dynamic as a whole. As such, group work is an effective method of intervention according to social systems theory. This is because it avoids the risk that the family’s problems and their solutions are individualised. By placing Rory in a different group dynamic, one that has been constructed by a facilitator or practitioner, social workers may be able to assess which elements of the family’s structure need intervention, and where Rory and the family need extra support. By assessing Rory’s patterns of communication and interaction outside his family dynamic, practitioners may gain greater insight into his specific needs and methods that can be used to support and empower him. Groupwork for families links closely to the family therapy movement (pioneered by figures such as Murray Bowen, Jay Haley, and Virginia Satir). The family therapy movement advocates systemic features as a means by which to assess the way groups of relatives organise themselves over time, creating stable patterns, that are inclined to return to familiar states. As such, one of the beliefs is that systems tend to be self-correcting, based on positive or negative feedback (Coady and Lehmen, 2007). By using groupwork intervention with Rory, he may feel empowered and supported to address and correct the patterns and familiar states of his family, rather than simply removing himself from situations. Furthermore, the counsellor or practitioner can address the dysfunctional and destructive subsystems that exist within Rory’s family. A concern surrounding this theory of social work, however, is the emphasis social systems theory places on adaptation. The purpose of the group work intervention is to explore how systems can be adjusted and change to create a healthy and supportive structure. As such, some fear that practitioners are encouraging clients to accommodate to oppressive circumstances (Coady and Lehmen, 2007). From this perspective, Rory may be being taught to accept and adapt to the hostile and threatening behaviour of his stepfather, or the neglect he sometimes faces from his mother. This can be addressed by being mindful of social work’s traditional concern with social justice- an integration of values such as social justice and social systems based thinking is possible. To do this, practitioners must be self-reflective and question their own values and assumptions, particularly in terms of prejudice and diversity, in order to ensure that the client’s best interests are at the heart of gr oup work intervention. An awareness of social circumstance is also important in tackling diversity with regard to mental health. Parental mental health, and the disruption to parenting capacity has been found to have profound and persistent implications for children and their parents (Smith, 2004). As such, it has been advocated that social workers have improved access to training that assists with psychosocial interventions, such as group work (National Institute for Mental Health in England, 2005). This helps us to understand the quality of attachment between Rory and his mother. Rory himself is displaying behaviours that may point to mental health, particularly disclosing suicidal thoughts. Research shows that social work plays a significant role of social work in promoting the involvement of people using services and developing systemic approaches to practice with families (Gilbert, 2007). Diversity is important here- social workers must address societal stigmas regarding mental health. Effective inter vention can also promote diversity by helping those with mental health to function and become involved in society. A psychosocial approach helps us to understand Rory’s patterns of communication and behaviour, as it gives us insight into the formative relationships, experiences and environments that have categorised his life thus far. This puts troubling behaviours, such as self-destructive and suicidal thoughts, within a social context that can be used as the basis for assessment and intervention. Our chosen intervention method, group work, is also revealing about how Rory can be supported and empowered. By modelling healthy and secure relationships, and developing Rory’s social skills, Rory’s future relationships do not have to be influenced solely by dysfunctional attachments with his parents and stepfather. By understanding his family as a system, and observing Rory but within that system and in other groups, insight is gained into how Rory’s social context can be adapted in order to promote the healthy growth of all its members.

Creative Story: State Highway :: essays research papers

Creative Story: State Highway It was a blistering hot July afternoon, with all the windows up and the air conditioning on maximum, the young boy questioned again why he was going to take college level courses when he had only recently finished his junior year in high school. He felt like it was a million degrees inside the red minivan. As he traveled in a South direction alone Arkansas State Highway 55, with the rhythmic beet of the tires on the road, he felt as thought he could feel each bump to its fullest, they were like waves on an ocean and symbolized everything he had over come and accomplished to make this journey. He not only over came his own self doubts about whether he can make it, but many who believed that he could not be successful in an environment with so many distractions. As he sat in the back of the minivan fears over the future began to surface in his head. "Will I make friends?" "Will I be comfortable so many miles away from home?" As these thoughts raced through his mind he felt alone and a cold shiver was sent through his body. He was no afraid and cold in the hot summer air. He knew consciously and logically that he was not alone. For his mother and grandmother sat next to him in the minivan and would do whatever they could to help him. But yet he realized something had changed. They were there but would some be gone and that he must draw strength, self-confidence, and a sense of security from within himself and not rely on the people around him to fulfill these feelings because they could not provide this for him. He must venture into the unknown, alone and could only receive a limited type of security and support from home. Regardless of which way the journey took him he could always count on them being there in case he fell or got lost during his month away. As the red minivan crossed the state line passing from Arkansas into the mighty sate of Mississippi. The first image he saw was an eight foot by twelve foot flag of the state. He knew so little about their customs, beliefs and rituals. It was as if he were entering into a foreign country. As they drove up the main entrance he could see through the trees in the "Grove" the bright afternoon sun reflecting off the columns of the "Ole Miss" Lyceum. As his family helped him unload what seemed to not be enough possessions he checked into the Creative Story: State Highway :: essays research papers Creative Story: State Highway It was a blistering hot July afternoon, with all the windows up and the air conditioning on maximum, the young boy questioned again why he was going to take college level courses when he had only recently finished his junior year in high school. He felt like it was a million degrees inside the red minivan. As he traveled in a South direction alone Arkansas State Highway 55, with the rhythmic beet of the tires on the road, he felt as thought he could feel each bump to its fullest, they were like waves on an ocean and symbolized everything he had over come and accomplished to make this journey. He not only over came his own self doubts about whether he can make it, but many who believed that he could not be successful in an environment with so many distractions. As he sat in the back of the minivan fears over the future began to surface in his head. "Will I make friends?" "Will I be comfortable so many miles away from home?" As these thoughts raced through his mind he felt alone and a cold shiver was sent through his body. He was no afraid and cold in the hot summer air. He knew consciously and logically that he was not alone. For his mother and grandmother sat next to him in the minivan and would do whatever they could to help him. But yet he realized something had changed. They were there but would some be gone and that he must draw strength, self-confidence, and a sense of security from within himself and not rely on the people around him to fulfill these feelings because they could not provide this for him. He must venture into the unknown, alone and could only receive a limited type of security and support from home. Regardless of which way the journey took him he could always count on them being there in case he fell or got lost during his month away. As the red minivan crossed the state line passing from Arkansas into the mighty sate of Mississippi. The first image he saw was an eight foot by twelve foot flag of the state. He knew so little about their customs, beliefs and rituals. It was as if he were entering into a foreign country. As they drove up the main entrance he could see through the trees in the "Grove" the bright afternoon sun reflecting off the columns of the "Ole Miss" Lyceum. As his family helped him unload what seemed to not be enough possessions he checked into the

Nature Imagery in Tennysons In Memoriam and Arnolds To Marguerite--Continued and Dover Beach :: Comparison Compare Conatrast Essays

Nature Imagery in Tennyson's In Memoriam and Arnold's To Marguerite--Continued and Dover Beach Two poets who used an abundance of nature imagery in the Victorian period were Alfred, Lord Tennyson and Matthew Arnold. In Tennyson's In Memoriam, he utilizes many different aspects of nature as metaphors to describe his emotions after the death of a close friend. Arnold's poetry uses different types of water as metaphors in To Marguerite--Continued and Dover Beach. In the beginning of Tennyson's poem, he describes an old yew tree. The tree, to him, is dead and at this early point of his grief he cannot find any life in the nature surrounding him. The old yew "which grapsest at the stones/ That name the underlying dead,/ Thy fibers net the dreamless head,/ Thy roots are wrapped about the bones" (2.1-4). Therefore he sees the tree as an extension of the graves it grew on. The roots are entangled around the dead bones and are as dead as the skull of the person, unable to dream ever again. The world around the tree and grave will begin again to bloom, but Tennyson feels the tree will not change and keep its gloomy appearance throughout the year. He is "sick for thy stubborn hardihood" (2.14) and seems to wish to be like the tree. For if he were also dead, he would not have to feel the pain he is experiencing. He likens his poetry to nature also. He uses "words, like weeds..." (5.9) to envelope himself from the pain. His poem is "this poor flower of poesy" (8.18) but he writes it anyway since it once pleased his dead friend. "I go to plant it on his tomb./ That if it can it there may bloom,/ Or dying, there at least may die" (8.22-24). At this point he is considering the possibility of life continuing, at least through his poetry. Yet he does not seem to care about this possibility strongly. If there is no life within his poetry, then he feels its proper place is dead with his friend. Further into the poem, the immediate frenzy of grief has subsided, and he reflects upon his grief more calmly. "Calm is the morn without a sound,/ Calm as to suit a calmer grief, And only through the faded leaf/ The chestnut pattering to the ground" (11.1-4). His natural surroundings are quiet, which he feels are suited to this stage in his grief.

Globalization in retailing

In the past ten years, the world's economy has experienced accelerated levels. Saturation and restrictive planning let the developed markets have prompted operators to look abroad for growth opportunities. In order to gain the maximum profit form foreign markets, it is essential for global retailers to understand their consumer behaviour as well as the economic and political environments in their regional markets. 4.1 Global consuming At the end of 2001, global retailers were grappling with significant changes in consumer fundamentals. In today's global consumer markets, there are varies elements of commonalities and differences exist. On the global scale, trends influencing the consumption behaviour can be cited as follow: increase in GNP in capita per capita; steady rises in life expectancy; rapid increase of literacy and education levels; growth in industrialization and urbanization among developing countries; increase in share of manufactured exports by newly industrialized countries; advances in transportation and expansion in world travel. Leading global retailing companies such as Carrefour, Ahold, Auchan, Wal-Mart have to identify and meet the needs of the global segmented consumer market. By the increase of purchasing power all over the world, and the establish of the EU, both traditional supermarkets and department stores were not able to meet the consumer's requirements, a more convenient way for shopping, a ‘one-stop' shopping and shopping as leisure. Consequently, huge mass retailers emerged by providing customers with high buying quantity at low cost, the hypermarket format. Today, most leading international retailers consider hypermarket as it key strategic format for their worldwide expansion. In the past five years, the total number of food related stores developed by international operators has increased by 23%. Since 1997, the number of hypermarkets / warehouse club has increased almost double, form 2788 to 4190 worldwide. (see Appendix?) What are the secrets to success, there is no single formula. Use time as a critical strategic component and the flexibility of their strategy during implementation. When Carrefour entered the US, they did not achieve their high expectation. One of the reason is the biggest competitor Wal-Mart, another reason is that they did not understand the consuming format in US, they did not localize their strategy. Americans were used not only to a wide merchandise, and low prices, but also the convenience of shopping without having to drive distances for making their purchases. Whereas, in Asia, Carrefour achieved big success, they adopt the localization strategy. In China, firstly they localized their name from ‘Carrefour' to ‘'. Similar pronunciation, it means, a happy lucky family, which has a huge impact on consumers. They segmented the Chinese market geographically. They understood the local consumers price sensitivity, they lowered their price in order to achieve much more quantity of purchasing. In Indonesia, Carrefour has put it as a key management positions and give them intensive training, and localize their stores display, knowing that local consumer like eating fresh seafood instead of the frozenness. As for Wal-Mart, they expand their market in Mexico, which is a market with huge potential, they build large parking space only to realise that many consumers do not drive cars. They normally travel by bus and had to walk across the large parking space with heavy packages, Wal-Mart responded by introducing bus shuttles for customers. Localization is the key factor for acceptance and success of an international company/brand. It is important to speak to the customers and clients in their own language and culture. The particular concept has developed by leading global brand: ‘Think Local, Act Local. Going Global, has to be going local'. 4.2 Regional Market (Europe, Asia) Asia The greatest opportunities for Wal-Mart, Carrefour, Ahold, Metro, Auchan and all the other global retailers come from Asia. Asia with 3 billion consumers and some of the most populous countries in the world, Asia remains an attractive region for 2003. China, with 1.25 billion people, GDP growth of 10% and nearly 13% per year increase in retail space, continues to attract global retailers. Particularly mainland China. As it is a emerging nation, with its unique features of its economics structure, more than 300 global retailers have invested in the market. In one of the major economic events in 2001, China was voted into the world Trade organization. This should eventually lead to strong increase in trade for world's economies, which benefit many global retailers. Carrefour is consolidating its positions by setting up purchasing centers in 11 Chinese cities. Ikea opened in Beijing May 2003, and Tesco is planning to expand in the market. However, there are certain issues that foreign investors are facing, is that state owned local players are gaining strength. The Shanhai local government pressured 3 shanghai based retailers: Yibai, Lianhua, and the Huanlian, into forming a joint holding company, the Bailing Group. The holding company's ambitious objectives include leading industry consolidation and enabling sustainable leadership of local state-owned retailers. Such move will raise entry barriers for private and foreign investors and create potential advantages for local state-owned retailers. South Korea has recovered economically for its 1998 crisis; GDP growth by 6% in 2002. Wal-Mat almost doubled its store count from 6 to 11 and plans to open even more stores in 2004. Japan, the world's second biggest market after the US tremendous oppourtunities of global companies to penetrate it . Although entering Japan is not easy, due to the restrictive plan which complicated supply chain structure and lack of Japanese 10 years recession is no doubt deterring a number of operators. Europe Eastern Europe, a fast growing region with regional output growth of more than 3%, and most countries are on track to join the Europe Union by 2010. The top ranked country, and the one commanding the highest score increase this year is Russia. With a inflation forcast at 16% for 2003, versus 84% in 1998. and GDP growth of 4 to 5% a year, Russia has become economically stronger. As a emerging market, the retail density is very low, only 6 international players have settled there. This region has a huge potential for global retailers. In Russia, there are 143 million population, according to official Russian statistics, Russians spend up to 80% of their income on consumer good. Auchan an Metro has already settled their expansion in Russia, Wal-Mart which sent a delegation to Russia in 2002 to check out the possibilities. However, foreign retailer still face many issues in Russia, Metro and Auchan have been accused of unfair competition by local retailers. Hungry is the most prosperous economy in the region after Poland and Czech Republic. The country will join the EU in 2004. which make the region more attractive to global retailers. As the merger of European Union, the biggest single market in the world. All the global retailers are try to gain maximum profit, In 1997, Wal-Mart completed of Wertkauf a 21-store German hypermarket chain. In 1999, Wal-Mart announce a $10.8 billion turnover in EU. Britain's third largest super market chain, Asda with 232 stores in England, Scotland and Wales. As Carrefour, it is already became the biggest grocery retailer in EU. Ahold recently has began their expansion in Spain. In Italy, with just seven top 30 retailers operating in its territory, all of which are constitutes the exception between the major countries of Europe, due to restricted government policy and onerous bureaucracy impeding store development.